Bill Hudak. Growth exec. AI-native tech stacker. Consumer subscription expert. Operator at large.
I run ecommerce and growth for consumer software brands and, on the side, ship real apps in an afternoon. This is the hub — what I'm building, how I ship it, and how to work together.
How I'm shipping real software as one operator.
Company of One is the working guide behind everything on this page — the stack, the costs, and the workflow that lets one person go from an idea in the morning to a live URL by dinner. It reads like Stripe docs meets a strong LinkedIn post, and it's the same operating model I use for every app below.
- ✓ AI-native from the first prompt. Perplexity Computer plans and drafts, I edit and ship. No boilerplate, no ceremony.
- ✓ Boring, durable stack. React + Vite + Supabase + Vercel + GitHub. Cheap to run, easy to hand off, hard to break.
- ✓ Real problems only. Every app started as something I needed, then got shared with the small group who needed the same thing.
- ✓ Public links over static handoffs. Interactive apps are the delivery mechanism for shared decisions. PDFs are for the formal moment.
Apps I've built as a company of one.
Each of these solves a real problem I had, then got shared with the small group of people who had the same problem. React + Vite + Supabase + Vercel or a Perplexity-hosted app link, depending on who needs access. Time from idea to deployed URL, in the caption.
YE · Chicago
Phone-first trip companion for a 14-person concert weekend at Soldier Field — itinerary, suite & tickets, roster, questions, and a live pulse. Seven mobile tabs, real seat allocation, insert-only public forms.
PV Housing Tour Guide
Furnished-housing ranking app built while I was searching. Four candidate archetypes, reweightable scoring, AI Q&A, owner-only saves. Walked the tour with a plan; ended up choosing Paladia.
FastBilly Career
A private, AI-powered job-search operating system — Career Passport, explainable prioritization, warm-path detection, approval gates. Built around my own search first, then productized for other candidates.
Gamma library
Growth strategy, retention systems, and diligence decks I've written on Gamma — used for advisory intros, exec briefs, and diagnostic readouts. Selected decks shared on request.
A fixed-scope diagnostic for founders and investors.
I run 10-hour retention, growth, and diligence diagnostics for consumer software and DTC brands — no fee for the first pass, no commercial teaser attached. You get evidence, a prioritized diagnosis, and a real recommendation. Not a pitch deck.
- ✓ Eight-workstream diagnosis — acquisition quality, early behavior, lifecycle, transactional, account & subscription, save motions, data, involuntary churn.
- ✓ Artifacts, not chat. Raw pulls in the project, one durable analysis per swimlane, a hypothesis index with evidence.
- ✓ Independent attribution guardrail. Platform self-attribution doesn't count on its own; findings get corroborated.
- ✓ Evidence can reject the story. Priors get overturned when the data says so — that's the whole point.
Come say hi.
A short list of what's on the calendar. If you'll be at any of these, ping me.
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SEP 17Details ↗SPEAKINGEcom North · LA Summit
Application-only summit for 6–7-figure+ DTC founders and operators. Retention, CAC/LTV, and the operating frameworks behind scaling in 2026.
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SEP 22 –24Details ↗ATTENDINGRetailClub AI Festival
All-outdoor, beachside retail event from the Shoptalk / Groceryshop founders. Peer-to-peer working sessions on retail in an AI-first world.
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SEP 23Details ↗DINNERGolden Hour Dinner
A small dinner for retail and commerce operators — the conversations that don't happen on a conference floor. Hosted by Wildcard, Hue, and Gigit AI.
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OCT —Details soonEMCEEINGAnaheim event · TBA
Emceeing a full-day operator event in Anaheim this October. Details land here as soon as they're locked.
Nearly 30 years turning consumer businesses into recurring-revenue machines.
I've worked on every side of digital commerce: the brand, the martech platform and the ad platform. I'm an ecommerce and subscription operator and growth leader who has also helped build the tools brands buy, and I've been the person the deal memo lands on.
Short pieces on how I actually work.
Working notes, not think pieces. Most started as a real project and got distilled into something I could point at.
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Vibe coding is a prompt. This is a company of one.The stack, the costs, and the workflow behind shipping real software solo.
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A 14-person concert weekend, built as an app.How a private, phone-first trip companion beats a spreadsheet and a group chat every time — and what the seven tabs actually do.
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Eight workstreams for a real retention diagnosis.Acquisition quality, early behavior, lifecycle, transactional, account & subscription, save motions, data, and involuntary churn. Use the whole map or the diagnosis is wrong.
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Public links over static handoffs.Interactive apps are the delivery mechanism for shared decisions. PDFs are for the formal moment.
Best way in: email.
Founder, investor, operator, or just curious — pick the one that fits and send a short note. I read everything.